Friday, March 18, 2016

Behind Cambodia’s Social Media War

Most average Cambodians seem amused by the selfies of Hun Sen, especially his posts about his family. But critics believe it is a strategy to soften his strongman image and make young people forget that this 'grandfather' has clung to power in the past three decades.
Regardless of his motivations, his social media activities have proved effective, at least by some indicators. The public relations firm Burston-Marsteller named him the global leader with the second-highest "engagement rate" in terms of Facebook usage. The study covered 512 Facebook pages representing 169 governments around the world. Hun Sen would later dub himself the "Prime Minister of Facebook' and 'e-premier.'"

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