Thursday, March 24, 2016

Taiwan Turns to Soft Power

Like the rest of Asia, Taiwan is seeking a new role as it faces the rising economic might of the mainland. Thousands of its factories have migrated there, along with tens of thousands of managers, engineers, accountants, architects, designers and other skilled people. In many products, it can no longer compete with the mainland.
Its competitive advantage appears to be in soft power. The government in Taipei has chosen culture and creativity, including books, films, music, dance, museums, performing arts, design, architecture and products made by individuals and not factories – tourism, leisure, environmental protection and the making of a moral, polite society.
In May 2012, the government set up the Ministry of Culture and appointed popular writer Lung Ying-tai, whose books have sold millions of copies in the Chinese world, to head it.

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